Why use Google Adwords? No other online advertising company even comes close to Google’s reach and effectiveness.
Businesses who embrace Google—and the opportunities created by today’s mobile revolution, place themselves at a competitive advantage. Google search results and Google local content (found in Google+) is how many people find your business, especially people using smart phones and tablets. Google Android is by far the most popular mobile operating system in use today. According to ComScore’s Digital Future report for 2013, Facebook is the most popular app on phones in America. The next five spots on the list of top mobile apps in the U.S. belong to Google; Maps, Google Play, Google Search, Gmail, and YouTube take positions two through six.
Google Adwords offers cost-per-click or “CPC” advertising (also referred to as pay-per-click or “PPC” advertising) as an effective way to reach your audience. Adwords offers immediate gratification and measurable results. Google Ad campaigns can be geographically targeted to specific countries, regions, states, cities, or metro service areas. It’s just as easy to target online customers within 20 miles of your business as it is to reach customers located around the world. With Adwords you choose how much money you want to spend and where. MarketWorks can work within what ever monthly budget you specify, and advertising costs are paid directly to Google.
The effectiveness of online advertising is directly correlated to the quality of the Ad campaign created and the landing pages provided to the website visitor who clicks on your ad. Effective landing pages include compelling content, message clarity and a strong call to action. Proper Ad campaign management yields better click-through rates or “CTR”, which means people who see your ad on Google actually click on it and visit your website. Highly targeted and well optimized landing pages yield higher conversion rates, which means the people who visit your website as a result of your Ad, actually take the next step and contact you. Higher conversion rates means you have an opportunity to make more sales and generate greater revenue. Likewise, ineffective landing pages yield much lower conversion rates and can result in online advertising dollars being depleted with little if anything to show for it.
To learn more about Google Adwords and how MarketWorks can help you get better results from your online advertising efforts, contact us today.
Here are a few short videos to help you learn more about Going Google With Google Adwords.