Google Analytics (or “GA” for short) is the most widely used website statistics service available today. Google Analytics not only lets you measure website traffic, sales and conversions, but also gives you fresh insights into how visitors arrived on your web site, how they use your web site, and how you can keep them coming back. GA is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
With the Google Analytics Conversion Suite you can go beyond page views and visitor counts. See how all your digital marketing channels work together to bring visitors to your web site. Measure sales, downloads, video plays, and other actions that are of value to you. Understand why some visitors buy from you and others don’t — so you can adjust your site and your marketing programs to meet your business goals. Make the most of your advertising by learning how well your social, mobile, search and display ads are working. Link your website activity to your marketing campaigns to get the complete picture and improve your advertising performance.
Google Analytics’ Intelligence reports automatically monitor your web site’s traffic and highlight any significant changes. One of the most popular and powerful features in Google Analytics is Advanced Segmentation. It lets you isolate and analyze subsets of your traffic. You can select from predefined segments such as “Paid Traffic” and “Visits with Conversions” or create your own segments with a flexible, easy-to-use segment builder. Then, you can apply one or more of these segments to current or historical data, and even compare segment performance side by side in reports.
Google Analytics can also help you measure the success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms. Find your web site’s top content and hidden gems with Google Analytics’ content reports. Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
You’ve invested a lot to attract visitors to your site. How do you know your advertising programs are working? Look across all digital channels — including search, display, social, affiliate, and email — and see how they affected conversion rates and return. Take your analysis a step further with Google’s unrivaled AdWords integration — including mobile and display campaigns.
Google Analytics helps you measure the impact of mobile on your business. Additionally, if you build mobile apps Google Analytics offers Software Development Kits for iOS and Android so you can measure how people use your app. Understanding your mobile sites, apps and ads and how they drive business to you is important. Google Analytics lets you measure mobile sites, apps and visits from web-enabled mobile devices, including both high-end and basic phones and tablets. GA can help you create targeted and efficient marketing campaigns that reach your visitors wherever they are.
To learn more about Google Analytics, AdWords integration and how MarketWorks can help you get better results from your website and online advertising efforts, contact us today.
Here are a few short videos to help you learn more about Going Google With Google Analytics.