Many organizations use Google+, Google Adwords, affiliate marketing, social media and email marketing campaigns to attract new customers and grow their business. They’ve learned the key to success is to continuously track and test their online marketing strategy, to support what works, and to stop doing what doesn’t. They have also learned there’s a lot more to search engine marketing than just changing a few lines of code for website optimization. Success also comes from understanding and knowing how to properly use Google +, LinkedIn, Facebook, Pinterest and other website services popular with their target audience.
Google Adwords offers cost-per-click or “CPC” advertising (also referred to as pay-per-click or “PPC”) as an effective way to reach a target audience. A primary benefit of Adwords is its immediate gratification and measurable results. Google Ad campaigns can be geographically targeted to specific countries, states, cities or metro service areas. It’s just as easy to target online customers within five miles of your business as it is to reach customers located across the world. With Adwords, you choose how much money you want to spend and where. MarketWorks can work within whatever monthly budget you specify and advertising costs are paid directly to Google.
Why use Google Apps and Adwords? Because no other company comes close to Google’s reach and effectiveness when it comes to online advertising. Businesses who embrace Google and the opportunities created by today’s mobile revolution place themselves at a competitive advantage. With Android as the most popular mobile operating system on smartphones and tablets, Google search results and Google local content (found in Google Plus) are how many people will find your business.
As a Google Apps Authorized Reseller, MarketWorks is not your average Internet marketing company. We help organizations develop and implement effective Internet marketing strategies and leverage Adwords, social media marketing, affiliate marketing and email marketing campaigns that deliver measurable results.
We’re happy to brainstorm with you about marketing strategies likely to give you the best results. Contact us to learn more.